Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The site ranks for 57 searches, and six of them account for every one of your 46 monthly Google visits: heat pumps, retrofit, insulation, one stop shop, underfloor heating, and one team member's name. You have a dedicated solar page with its own service tile on the homepage. Not one of those 57 tracked searches is solar-related. It's all detailed below, with what to do about each one.
Your site appears for 57 tracked searches in Ireland. Six of them do all the work: they add up to your full 46 visits a month, to the visit. The other 51 bring, between them, close to nothing. Solar, the service with its own homepage tile and its own dedicated page, doesn't appear in that list of 57 at all.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| mick o shea | 140 | Unconfirmed position, likely a name search. Brings 21 visits, your single biggest source. | 21 visits |
| heat pump installers near me | 320 | 4th. Brings 9 visits. | 4th |
| underfloor heating ireland | 480 | 7th. Brings 6 visits. | 7th |
| air tightness membrane | 390 | Unconfirmed position. Brings 5 visits. | 5 visits |
| retrofit | 2.9K | 15th, on the homepage. Brings 4 visits. | 15th |
| any solar search at all | — | Not one of the 57 tracked searches is about solar. The service tile and dedicated page are invisible to Google. | Absent |
The pattern is consistent: every page that ranks is a page Google was given a clear reason to show, heat pumps, underfloor heating, air tightness, the SEAI one stop shop. Solar has never been given that reason. The page exists, the tile is on the homepage next to seven other services, and Google has nothing pointing it at a single solar search.
The site itself is well built: real photos, a real seven-step process, real named customer quotes. These are the specific gaps between that quality and what Google can see for solar.
None of this is a design problem. The site is genuinely well built and the other six services prove it can rank. What's missing for solar is aim: a page pointed at a named search, the same treatment the rest of the site already has.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
46 visits a month arrive from Google today.
All 46 come from heat pumps, retrofit, insulation and one name search.
Solar searches reaching the site today: zero, so the solar opportunity can't be measured from your own numbers yet.
Your heat pumps page proves the pattern works: aim a page at a named search and it ranks, 4th in this case. The solar page just needs the same treatment. What that becomes in enquiries and signed jobs depends on your close rate and your job values, and you know those numbers better than anyone. That's the sum worth doing on your side.
Other retrofit and solar companies in Kildare are already collecting the searches your solar page is missing. The advantage you hold, a site that already ranks for six other services and real named customer reviews, only pays out once a page exists for Google to show for solar too.